A real-time lead marketplace and attribution engine that connects supply and demand — dynamically pricing, scoring, and distributing leads and calls to maximize yield at every step.
Purpose-built features that replace fragmented point solutions with a unified, AI-powered layer.
Real-Time Marketplace
Connects publishers and media buyers with qualified demand in real time. Dynamic pricing ensures maximum revenue per lead at every moment.
Dynamic Pricing Engine
Demand-responsive pricing adjusts in real time based on buyer competition, lead quality scores, and conversion history — maximizing yield automatically.
AI Call Analysis
AI-powered real-time call analysis routes leads to the optimal buyer — improving match quality and increasing conversion rates across the network.
Full-Funnel Attribution
Complete attribution across click, lead, call, and conversion — giving every stakeholder visibility into exactly where value is created and lost.
Network Effects
More buyers drive higher prices. More publishers mean more supply. Every participant added compounds value for all others on the marketplace.
Supply-Demand Data Moat
Ownership of pricing logic, routing decisions, and transaction history creates a proprietary data advantage that grows with every lead processed.
Before & After
What you replace. What you gain.
See exactly what gets eliminated and what gets unlocked when you bring this in-house.
Fragmented Stack — Before
💸
MediaAlpha / TLD
10–30% margin lost to third-party marketplaces
Margin Loss
🔀
Ping/Post Networks
Limited control over pricing and routing logic
No Control
🕳️
External Exchanges
Supply-demand data owned by the platform, not you
Data Loss
📋
Manual Reconciliation
Attribution gaps across fragmented systems
Inefficiency
Unified Platform — After
💰
In-House Marketplace
10–25% take rate captured directly — no middlemen
Owned
🎯
Proprietary Pricing Logic
Full control over matching, scoring, and routing
Controlled
🔒
Supply-Demand Data
All transaction data owned in your infrastructure
Yours
📊
Full Attribution
Click to conversion visibility across every channel
Complete
$10M–$50M+
ARR Potential
10–25%
Marketplace Take Rate
+15–35%
EBITDA Margin Improvement
LeadGraph OS
The rest of the platform
Every module works independently — and compounds in value when connected together.
